SEO: Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Benefits of SEO

As an internet user, you know that you only click on the first few results you see after a search engine search. If you’re not on page-1, you’re practically nowhere. Our goal are your marketing partner is to put in place a strategy that is most likely to get you on that prized page-1 real estate

SEM: SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.

Benefits of SEM

SEM campaigns work in a similar manner, but allow us to be more targeted with where we place ads. SEM campaigns allow us to pay for the privilege to rank highly on Google and enable us to get your business listed for targeted keywords. An SEM campaign also allows for some strategic marketing trickery including targeting competitor terms, remarketing, custom audience targeting and more (don’t worry, we’ll take you through all of that during your free consultation).